Right at Home in Grantham gives clients a last Rolo for Valentine’s Day

A decades-old advertising campaign is helping to spread new joy this Valentine’s Day.

Right at Home in Grantham has sent gifts to some clients, which include a single Rolo chocolate and a poem that reads:

Roses are red,

Violets are blue,

I saved my last Rolo,

Especially for you.

The ‘My Last Rolo’ project is inspired by an ad campaign that began in the 1980s with black and white line-drawing cartoon in which a girl gives the boy next to her the last Rolo from a packet.

Billie Crofts, manager for Right at Home in Grantham, said reviving the sentiment was to provide “solace and companionship to clients who may be spending their first Valentine’s alone”.

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She added: “We seek to turn what could be a challenging day into one filled with positive emotions, reinforcing the idea that they are cherished and remembered.

“Recognising that Valentine's Day might be a difficult time for those spending it alone, this project is crucial in offering emotional support.

“It strives to counteract potential feelings of loneliness and provide a sense of connection and care on a day traditionally associated with love.

“The ‘My Last Rolo’ provides an opportunity to show our older generation that they are not forgotten, and they are still an integral part of a caring community.

“The goal is to make this Valentine's Day a memorable and uplifting experience for all clients.”

The last Rolo advertising campaign featured several short films, the final one, in 2001, showed Robinson Crusoe on a desert island. A parrot that swipes the last Rolo and ends up in a cooking pot by way of revenge.

Did you ever give someone your last Rolo? Let us know in the comments below.