South Lincs Foodservice put on glorious food show at Springfields Events and Conference Centre, Spalding

A yummy time was had by all who attended a food and drink event sampling breads, pastries, ice creams and more.

South Lincs Foodservice, which has bases in Sutterton and Boston, organised The Food Show at Springfields Events and Conference Centre in Spalding with some 250 visitors attending.

Returning for the first time after five years, the event was designed to be ‘more than your average trade show’ with traders from Belvoir, Panesco Breads, Paramount, Eatons Patisserie and Lutosa showcasing their products.

Simon Davison, managing director of South Lincs Foodservice, said: “This event offered a rare opportunity for our customers to meet directly with lots of our suppliers in one day, to try out the products for themselves, have meaningful conversations with the product-experts and gain lots of new ideas and insights to help push their businesses forward.

“We were really pleased with the footfall and the atmosphere, and several suppliers have fed back that the customers seemed really engaged and impressed with the variety and quality of the products showcased, which is exactly what we wanted to achieve.

“It is such a tough industry for our operators right now, so anything we can do to help our customers problem solve or find new products that really work for them is incredibly valuable to their success and ours, as we aim to deliver everything that our customers need.”

South Lincs Foodservice supplies a mix of independent hospitality, education and healthcare customers within a 100-mile radius of its Sutterton site.

It delivers across Lincolnshire, Cambridgeshire, Norfolk and Suffolk and into the East Midlands.

On display at this event was a selection for customers to try - from fresh produce, decadent desserts to different chip brands, seasonings, sauces, coffees and soft drinks.

South Lincs Foodservice wishes to make this an annual event - showcasing hundreds of top industry food and drink products from more than 70 different food and drink brands supplying the region’s hospitality and leisure businesses.

Daniel Muirden, national account manager at Belvoir Farms, said: "We do a lot of work with South Lincs Foodservice and the location of this event is really in our heartland so it was a no-brainer for us to attend.

“It is always really powerful to get out and meet customers in person and it was great to work with the team at South Lincs again on this engaging, new-look food show."

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