Morrissons in Pinchbeck to have in-store florist

Morrisons in Pinchbeck is opening its own in-store florist shop.

Fully-qualified, expert florists will be providing fresh, bespoke bouquets for its customers in the shop, which will open this autumn.

Recent Google data has found that flowers have been one of the country’s most popular online purchases during lockdown, with online searches up 277 per cent. Morrisons nationally is currently selling over four million flower stems every week.

Morrisons florists will offer a handmade-to-order bouquet service, with customers able to choose from 75 different stem varieties. Bouquets can be crafted for any occasion and to any budget. They are prepared whilst customers do their weekly shop.

Morrisons offers a five day freshness guarantee for all of its flowers in the home. The supermarket works closely with growers to plant their fields and has one of the quickest ‘field to store’ transit times. Stems are delivered fresh to stores each day, sourced from FlowerWorld - a 17.5 acre flower site, wholly owned by the supermarket.