Sigma Sports moves to South Street in Oakham

A cycling and triathlon shop has opened in Oakham today (September 17).

Sigma Sports in South Street will be offering professional bike fitting services - including video analysis, saddle pressure mapping and custom insole fitting - sportswear, accessories and nutrition products.

A large workshop at the store will be catered to support bike servicing as well as custom bike and wheel building services.

Customers can also shop via 'Reserve and Collect', allowing them to take advantage of Sigma Sports’ e-commerce offering.

Sigma Sports’ co-founder and director, Jason Turner, said: “After 28 years of successfully operating our store in South West London, we are excited to take all of our experience and expertise to another part of the United Kingdom.

"With its friendly culture, beautiful surroundings and fantastic roads we believe Oakham is the perfect place for us to open our second store.

"Our Hampton Wick store is a hub of activity and we cannot wait to bring the same energy and passion to the local area.”

The design and layout follows a recent refurbishment at Sigma Sports’ flagship store in Hampton Wick, making use of natural decor and open spaces. It also benefits from indoor bicycle parking and outside car parking.

Due to the coronavirus crisis, opening celebrations have been postponed but Fika café in Mill Street will be serving complimentary coffees to all customers during the first three days of opening.

The store will be open from Monday to Saturday between 9am and 5.30pm.